Every presentation / speech in front of an audience is your unique chance to make a difference in your own environment. You never present only one content, such as turnover or sales figures, but always your unique point of view and conclusions. And above all, you always present yourself as a person. It is this unique moment in which you as a speaker make direct contact with your audience. This moment is your chance.
In order to take advantage of this opportunity, you must arouse the attention of your audience. However, those who restrict themselves in lectures and presentations purely to figures, data, facts or concentrate in preparation, as so often happens, only on the design of the presentation slides, have a hard time winning over the audience.
People love to hear stories and tell stories.
- The effect of stories
Stories as a channel to transmit information effectively and sustainably; interplay of emotions and information; cognitive perception and information processing; setting information priorities
- Structure and structure of stories
Metamodels of storytelling; the 4-C working model for a convincing presentation; optimizing presentations through business storytelling
- The design elements of stories
Design elements of dramaturgy; contrasting forms and their possible uses
- Presenting stories
Typical presentation situations and their suitability for business storytelling; business storytelling and presentation softwareGOALS
The 2-day seminar teaches the basics of how good stories are built and told and converts them into a format that can be used in business presentations to convince the audience and bring about lasting change (business storytelling). It is aimed at all those who want to present their topics more effectively at work or at official events. Participants learn the basics of business storytelling using established metamodels and numerous case studies, develop their own presentations in individual and group exercises and learn when and how they can and should use business storytelling for their presentations and speeches.
- Corporate executives
- Project managers and project managers
- Change Agents / Managers in companies
- Method trainers, coaches and experts
- Employees in sales or marketing
- Employees from innovation departments
- Employees in management consultancies